You just can’t beat that moment, listening to a finished mix. Seeing a client happy with the result after all the time and effort that goes into producing and recording the piece is really rewarding. A lot goes into a great mix, not just technical skill. You need great raw material, a vision of where you want the mix go, and a knowledge of music history to inform that vision.
I’ve mixed a lot of music over the years, and I’ve seen many of my clients achieve great things with the mixes I’ve provided for them. Record deals, TV slots, national and international radio play, festival slots. A great mix can make all the difference.
I encourage clients to come to me with references to existing mixes that they like, so I can analyze those mixes and apply anything important to the work at hand. Some clients have a particular song, album, or genre that they are aiming to draw inspiration from. Of course I’m also happy to work to a blank canvas! Even if there is a definite target sound, I encourage clients to try some new things in the mix, as those deviations from a standard formula can really set your mix apart from the crowd.